My philosophy for Social Media Photography:
We are currently living in the age of image, so social media photography should be:
Elevating and enhancing - the photographer should enhance and elevate his client's style and personality. The photo style, mood and pose should be adjustable to the client’s style.
High quality – no iphone selfies. Good lighting, angle of shot and composition are the key.
Not too perfect but real and approachable – interesting location, good selection of clothing and correct pose are essential.
Not expensive but affordable – the high consumption of photos which social media require, makes it imperative the photoshooting be affordable so that it can be done often. You need a sustainable volume of photos.